PROJECTS
Elevating Siendo’s Digital Experience for Whole-Person Healing
Workflow
Introduction
Research & Discovery
Synthesis
Design
Feature Development
Usability Validation
Post-Delivery
TEAM
Mónica Ferraz
André Sousa
TIME
2023
PRODUCT
Metrics
Business
+40% increase in time spent on key service pages
+25% more appointment requests submitted
30% reduction in mobile navigation drop-off
Improved SEO through clear structure and optimized content
Users
Users found services and practitioners faster
Booking flow felt simpler and more trustworthy
Content perceived as calmer and more credible
Increased confidence to explore full range of offerings
Metrics
Business
+40% increase in time spent on key service pages
+25% more appointment requests submitted
30% reduction in mobile navigation drop-off
Improved SEO through clear structure and optimized content
Users
Users found services and practitioners faster
Booking flow felt simpler and more trustworthy
Content perceived as calmer and more credible
Increased confidence to explore full range of offerings
Metrics
Business
+40% increase in time spent on key service pages
+25% more appointment requests submitted
30% reduction in mobile navigation drop-off
Improved SEO through clear structure and optimized content
Users
Users found services and practitioners faster
Booking flow felt simpler and more trustworthy
Content perceived as calmer and more credible
Increased confidence to explore full range of offerings
Introduction
Siendo Art of BEING provides Integrative Medicine services that nurture the body, mind, and spirit. The goal of the website redesign was to improve navigation, build emotional connection, and help users clearly understand the value of Siendo’s holistic approach, leading to higher engagement and trust.
Introduction
Siendo Art of BEING provides Integrative Medicine services that nurture the body, mind, and spirit. The goal of the website redesign was to improve navigation, build emotional connection, and help users clearly understand the value of Siendo’s holistic approach, leading to higher engagement and trust.
Introduction
Siendo Art of BEING provides Integrative Medicine services that nurture the body, mind, and spirit. The goal of the website redesign was to improve navigation, build emotional connection, and help users clearly understand the value of Siendo’s holistic approach, leading to higher engagement and trust.
Research & Discovery
The project started with a deep dive into existing user behavior and feedback. I reviewed analytics, client insights, and common support questions to identify where users felt lost or overwhelmed. I also mapped key user journeys to understand how people were currently searching for services, learning about practitioners, and attempting to book sessions.
Reviewed analytics to pinpoint high drop-off points
Analyzed support messages and feedback from clients and users
Mapped user flows from landing to booking
Compared other wellness brands for structure and emotional tone
Research & Discovery
The project started with a deep dive into existing user behavior and feedback. I reviewed analytics, client insights, and common support questions to identify where users felt lost or overwhelmed. I also mapped key user journeys to understand how people were currently searching for services, learning about practitioners, and attempting to book sessions.
Reviewed analytics to pinpoint high drop-off points
Analyzed support messages and feedback from clients and users
Mapped user flows from landing to booking
Compared other wellness brands for structure and emotional tone
Research & Discovery
The project started with a deep dive into existing user behavior and feedback. I reviewed analytics, client insights, and common support questions to identify where users felt lost or overwhelmed. I also mapped key user journeys to understand how people were currently searching for services, learning about practitioners, and attempting to book sessions.
Reviewed analytics to pinpoint high drop-off points
Analyzed support messages and feedback from clients and users
Mapped user flows from landing to booking
Compared other wellness brands for structure and emotional tone
Synthesis
From the research, it became clear that users were facing a fragmented experience. Information was scattered, the navigation lacked clarity, and the emotional feel of the site didn’t match the brand’s values.
Users felt confused by inconsistent page structures and long texts
Trust was weakened by unclear service explanations and visuals
Simplicity, calm, and emotional clarity became the north star for redesign
Synthesis
From the research, it became clear that users were facing a fragmented experience. Information was scattered, the navigation lacked clarity, and the emotional feel of the site didn’t match the brand’s values.
Users felt confused by inconsistent page structures and long texts
Trust was weakened by unclear service explanations and visuals
Simplicity, calm, and emotional clarity became the north star for redesign
Synthesis
From the research, it became clear that users were facing a fragmented experience. Information was scattered, the navigation lacked clarity, and the emotional feel of the site didn’t match the brand’s values.
Users felt confused by inconsistent page structures and long texts
Trust was weakened by unclear service explanations and visuals
Simplicity, calm, and emotional clarity became the north star for redesign
Design
With the insights in hand, the design work focused on simplifying and aligning the experience with Siendo’s holistic identity. Content was reorganized to highlight only essential information, supported by calming visuals and clean layouts.
Created a clear structure with simplified menus and user paths
Used whitespace and soft color palettes to reflect calmness and trust
Designed consistent templates for service pages, practitioner bios, and contact sections
Prioritized mobile usability with refined spacing, legibility, and actions
Design
With the insights in hand, the design work focused on simplifying and aligning the experience with Siendo’s holistic identity. Content was reorganized to highlight only essential information, supported by calming visuals and clean layouts.
Created a clear structure with simplified menus and user paths
Used whitespace and soft color palettes to reflect calmness and trust
Designed consistent templates for service pages, practitioner bios, and contact sections
Prioritized mobile usability with refined spacing, legibility, and actions
Design
With the insights in hand, the design work focused on simplifying and aligning the experience with Siendo’s holistic identity. Content was reorganized to highlight only essential information, supported by calming visuals and clean layouts.
Created a clear structure with simplified menus and user paths
Used whitespace and soft color palettes to reflect calmness and trust
Designed consistent templates for service pages, practitioner bios, and contact sections
Prioritized mobile usability with refined spacing, legibility, and actions
Feature Development
To ensure flexibility for the client, the website was built on a modular CMS that allowed for easy edits and updates. Each component was designed with scalability in mind, enabling future content additions without redesign.
Developed reusable page components in a user-friendly CMS
Built flexible layouts for services and practitioners
Simplified the booking form and improved call-to-actions
Feature Development
To ensure flexibility for the client, the website was built on a modular CMS that allowed for easy edits and updates. Each component was designed with scalability in mind, enabling future content additions without redesign.
Developed reusable page components in a user-friendly CMS
Built flexible layouts for services and practitioners
Simplified the booking form and improved call-to-actions
Feature Development
To ensure flexibility for the client, the website was built on a modular CMS that allowed for easy edits and updates. Each component was designed with scalability in mind, enabling future content additions without redesign.
Developed reusable page components in a user-friendly CMS
Built flexible layouts for services and practitioners
Simplified the booking form and improved call-to-actions
Usability Validation
Before launch, I conducted user tests remotely to validate key interactions. We monitored user behavior post-launch and gathered feedback from both clients and users to fine-tune areas like booking flows and mobile navigation.
Remote usability testing with new and returning users
Ongoing data monitoring post-launch
Iterative improvements based on user behavior and client feedback
Usability Validation
Before launch, I conducted user tests remotely to validate key interactions. We monitored user behavior post-launch and gathered feedback from both clients and users to fine-tune areas like booking flows and mobile navigation.
Remote usability testing with new and returning users
Ongoing data monitoring post-launch
Iterative improvements based on user behavior and client feedback
Usability Validation
Before launch, I conducted user tests remotely to validate key interactions. We monitored user behavior post-launch and gathered feedback from both clients and users to fine-tune areas like booking flows and mobile navigation.
Remote usability testing with new and returning users
Ongoing data monitoring post-launch
Iterative improvements based on user behavior and client feedback
Post-Delivery
After the redesign, the Siendo team took full control of the content using the custom CMS. The structure and design system allowed them to expand offerings and keep the experience cohesive without relying on a designer or developer.
Client trained to manage and update content easily
Built-in consistency supports long-term growth
System remains flexible for future services and content needs
Post-Delivery
After the redesign, the Siendo team took full control of the content using the custom CMS. The structure and design system allowed them to expand offerings and keep the experience cohesive without relying on a designer or developer.
Client trained to manage and update content easily
Built-in consistency supports long-term growth
System remains flexible for future services and content needs
Post-Delivery
After the redesign, the Siendo team took full control of the content using the custom CMS. The structure and design system allowed them to expand offerings and keep the experience cohesive without relying on a designer or developer.
Client trained to manage and update content easily
Built-in consistency supports long-term growth
System remains flexible for future services and content needs
WORK
Case Studies
From crypto wallets to wellness brands, these case studies show how I bring clarity and consistency to every design challenge, across digital products, identities, and systems.
WORK
Case Studies
From crypto wallets to wellness brands, these case studies show how I bring clarity and consistency to every design challenge, across digital products, identities, and systems.
WORK
Case Studies
From crypto wallets to wellness brands, these case studies show how I bring clarity and consistency to every design challenge, across digital products, identities, and systems.
Thanks
Thanks for stopping by and checking out my work.
© 2025 All rights reserved.
Thanks
Thanks for stopping by and checking out my work.
© 2025 All rights reserved.
Thanks
Thanks for stopping by and checking out my work.
© 2025 All rights reserved.