PROJECTS
Elevating the User Experience for Siendo Art of BEING
Elevating the User Experience for Siendo Art of BEING
Elevating the User Experience for Siendo Art of BEING
Workflow
Introduction
Research & Analysis
Synthesis
Design
Usability Validation
TEAM
Mónica Ferraz
André Sousa
TIME
2023
PRODUCT
Metrics
Business
Increased time spent on key service pages.
More appointment requests submitted through the site.
Drop-off rate on mobile navigation significantly reduced.
Improved SEO performance due to clearer structure and better content hierarchy.
Users
Easier access to service details and practitioner profiles.
Reduced confusion in the booking process.
Content feels more trustworthy and calming.
Users feel more confident exploring the full range of offerings.
Metrics
Business
Increased time spent on key service pages.
More appointment requests submitted through the site.
Drop-off rate on mobile navigation significantly reduced.
Improved SEO performance due to clearer structure and better content hierarchy.
Users
Easier access to service details and practitioner profiles.
Reduced confusion in the booking process.
Content feels more trustworthy and calming.
Users feel more confident exploring the full range of offerings.
Metrics
Business
Increased time spent on key service pages.
More appointment requests submitted through the site.
Drop-off rate on mobile navigation significantly reduced.
Improved SEO performance due to clearer structure and better content hierarchy.
Users
Easier access to service details and practitioner profiles.
Reduced confusion in the booking process.
Content feels more trustworthy and calming.
Users feel more confident exploring the full range of offerings.
Introduction
Siendo Art of BEING offers Integrative Medicine services that support whole-person wellness, physical, emotional, mental, social, and spiritual. The website redesign was created to improve how users navigate, understand the offering, and connect with the brand, helping attract and engage new clients.
Introduction
Siendo Art of BEING offers Integrative Medicine services that support whole-person wellness, physical, emotional, mental, social, and spiritual. The website redesign was created to improve how users navigate, understand the offering, and connect with the brand, helping attract and engage new clients.
Introduction
Siendo Art of BEING offers Integrative Medicine services that support whole-person wellness, physical, emotional, mental, social, and spiritual. The website redesign was created to improve how users navigate, understand the offering, and connect with the brand, helping attract and engage new clients.
Research & Analysis
Reviewed existing site analytics and support feedback to identify friction points.
Mapped out user flows to understand how users searched for services and practitioners.
Research & Analysis
Reviewed existing site analytics and support feedback to identify friction points.
Mapped out user flows to understand how users searched for services and practitioners.
Research & Analysis
Reviewed existing site analytics and support feedback to identify friction points.
Mapped out user flows to understand how users searched for services and practitioners.
Synthesis
Users felt overwhelmed by scattered information and unclear navigation.
Key insight: simplicity, trust, and emotional connection were essential for this kind of wellness brand.
Synthesis
Users felt overwhelmed by scattered information and unclear navigation.
Key insight: simplicity, trust, and emotional connection were essential for this kind of wellness brand.
Synthesis
Users felt overwhelmed by scattered information and unclear navigation.
Key insight: simplicity, trust, and emotional connection were essential for this kind of wellness brand.
Design
Reorganized content structure and menus to create intuitive, focused paths.
Introduced whitespace, visual calm, and a refined color palette aligned with the brand’s holistic values.
Reduced page content length, highlighting only essential information per service.
Created consistent layout patterns for service pages, practitioner bios, and contact flows.
Design
Reorganized content structure and menus to create intuitive, focused paths.
Introduced whitespace, visual calm, and a refined color palette aligned with the brand’s holistic values.
Reduced page content length, highlighting only essential information per service.
Created consistent layout patterns for service pages, practitioner bios, and contact flows.
Design
Reorganized content structure and menus to create intuitive, focused paths.
Introduced whitespace, visual calm, and a refined color palette aligned with the brand’s holistic values.
Reduced page content length, highlighting only essential information per service.
Created consistent layout patterns for service pages, practitioner bios, and contact flows.
Usability Validation
Improvements were tested with real users through remote sessions and client feedback.
Site performance and behavior were monitored post-launch to guide ongoing refinement.
Usability Validation
Improvements were tested with real users through remote sessions and client feedback.
Site performance and behavior were monitored post-launch to guide ongoing refinement.
Usability Validation
Improvements were tested with real users through remote sessions and client feedback.
Site performance and behavior were monitored post-launch to guide ongoing refinement.
Post-Delivery
The client handles content updates post-delivery using the custom CMS built for easy editing.
Post-Delivery
The client handles content updates post-delivery using the custom CMS built for easy editing.
Post-Delivery
The client handles content updates post-delivery using the custom CMS built for easy editing.
WORK
Case Studies
From crypto wallets to wellness brands, these case studies show how I bring clarity and consistency to every design challenge, across digital products, identities, and systems.
WORK
Case Studies
From crypto wallets to wellness brands, these case studies show how I bring clarity and consistency to every design challenge, across digital products, identities, and systems.
WORK
Case Studies
From crypto wallets to wellness brands, these case studies show how I bring clarity and consistency to every design challenge, across digital products, identities, and systems.
Tanks
Thanks for stopping by and checking out my work.
© 2025 All rights reserved.
Tanks
Thanks for stopping by and checking out my work.
© 2025 All rights reserved.
Tanks
Thanks for stopping by and checking out my work.
© 2025 All rights reserved.