I work at the intersection of brand and product, bringing a strong foundation in branding and visual systems to complex digital products. Based in Lisbon.
ABOUT
Product Designer with deep roots in branding and visual systems, bringing that foundation to complex digital products and scalable systems.
The move into product design was deliberate. I wanted to apply the same discipline to digital experiences, where the systems are more complex, the constraints are tighter, and the iterations are faster.
That shift was built on a strong foundation. I spent fifteen years running my own studio, building visual identities, packaging systems, and brand strategies for clients across multiple industries. That work developed a rigorous approach to consistency, detail, and how systems behave across touchpoints.
I work end-to-end, from early problem framing through to handoff, and I'm equally comfortable leading a design system restructure or refining a single user flow.