PROJECTS

Where Craft Meets Concept. One of a Type

Where Craft Meets Concept. One of a Type

Where Craft Meets Concept. One of a Type

Workflow

Introduction

Challenge

Concept

Design Process

Outcome

TEAM

Mónica Ferraz

TIME

2014/2015

PRODUCT

One of a Type

Introduction

One of a Type is a brand combining traditional printing techniques with modern technology to create high-quality, limited edition products. Each piece is handcrafted with meticulous attention, using silkscreen printing and custom typography. The brand emphasizes craftsmanship and creativity, with all logos designed in black and white to highlight their raw, artisanal quality.

Introduction

One of a Type is a brand combining traditional printing techniques with modern technology to create high-quality, limited edition products. Each piece is handcrafted with meticulous attention, using silkscreen printing and custom typography. The brand emphasizes craftsmanship and creativity, with all logos designed in black and white to highlight their raw, artisanal quality.

Introduction

One of a Type is a brand combining traditional printing techniques with modern technology to create high-quality, limited edition products. Each piece is handcrafted with meticulous attention, using silkscreen printing and custom typography. The brand emphasizes craftsmanship and creativity, with all logos designed in black and white to highlight their raw, artisanal quality.

Challenge

As a new brand, One of a Type needed a strong visual identity that could express its values: uniqueness, tradition, and quality. The visual system had to support both the brand as a whole and individual product collections, each with its own character and story.

Challenge

As a new brand, One of a Type needed a strong visual identity that could express its values: uniqueness, tradition, and quality. The visual system had to support both the brand as a whole and individual product collections, each with its own character and story.

Challenge

As a new brand, One of a Type needed a strong visual identity that could express its values: uniqueness, tradition, and quality. The visual system had to support both the brand as a whole and individual product collections, each with its own character and story.

Concept

The brand identity was built around the idea of uniqueness and artistic detail. A main logo was created for the brand, along with more expressive, collection-specific logos that reflect the personality of each edition. All logos are in black and white, reinforcing the handcrafted, raw nature of the work and letting textures and typography take center stage.

Concept

The brand identity was built around the idea of uniqueness and artistic detail. A main logo was created for the brand, along with more expressive, collection-specific logos that reflect the personality of each edition. All logos are in black and white, reinforcing the handcrafted, raw nature of the work and letting textures and typography take center stage.

Concept

The brand identity was built around the idea of uniqueness and artistic detail. A main logo was created for the brand, along with more expressive, collection-specific logos that reflect the personality of each edition. All logos are in black and white, reinforcing the handcrafted, raw nature of the work and letting textures and typography take center stage.

Design Process

The process started with the creation of the main logo, focusing on strong, timeless typography. Then, separate logos were developed for each collection, exploring different typographic moods inspired by the themes of each edition. A numbering system was also designed to emphasize the limited nature of the products, each piece included its unique edition number, reinforcing its individuality and value.

Applications

The identity was applied across key brand elements:

  • Main logo

  • Collection-specific logos

  • Product packaging

  • Labels and hang tags (including edition numbering)

  • Website and social media

The use of black and white in all logos ensured a bold, minimal presence that didn’t compete with the printed textures of the physical products.

Design Process

The process started with the creation of the main logo, focusing on strong, timeless typography. Then, separate logos were developed for each collection, exploring different typographic moods inspired by the themes of each edition. A numbering system was also designed to emphasize the limited nature of the products, each piece included its unique edition number, reinforcing its individuality and value.

Applications

The identity was applied across key brand elements:

  • Main logo

  • Collection-specific logos

  • Product packaging

  • Labels and hang tags (including edition numbering)

  • Website and social media

The use of black and white in all logos ensured a bold, minimal presence that didn’t compete with the printed textures of the physical products.

Design Process

The process started with the creation of the main logo, focusing on strong, timeless typography. Then, separate logos were developed for each collection, exploring different typographic moods inspired by the themes of each edition. A numbering system was also designed to emphasize the limited nature of the products, each piece included its unique edition number, reinforcing its individuality and value.

Applications

The identity was applied across key brand elements:

  • Main logo

  • Collection-specific logos

  • Product packaging

  • Labels and hang tags (including edition numbering)

  • Website and social media

The use of black and white in all logos ensured a bold, minimal presence that didn’t compete with the printed textures of the physical products.

Outcome

The logo system helped bring a strong, clear identity to a brand built on uniqueness and craft. The combination of a distinctive main logo with expressive collection logos allowed each product line to stand out, while the numbering system added a personal, collectible aspect to every item.

Outcome

The logo system helped bring a strong, clear identity to a brand built on uniqueness and craft. The combination of a distinctive main logo with expressive collection logos allowed each product line to stand out, while the numbering system added a personal, collectible aspect to every item.

Outcome

The logo system helped bring a strong, clear identity to a brand built on uniqueness and craft. The combination of a distinctive main logo with expressive collection logos allowed each product line to stand out, while the numbering system added a personal, collectible aspect to every item.

Inside

Tanks

Thanks for stopping by and checking out my work.



© 2025 All rights reserved.

Inside

Tanks

Thanks for stopping by and checking out my work.



© 2025 All rights reserved.

Inside

Tanks

Thanks for stopping by and checking out my work.


© 2025 All rights reserved.