PROJECTS
Boosting Growth Through Gamification. Best Wallet Airdrop Website
Workflow
Introduction
Research & Synthesis
Feature Development
Design
Usability Validation
TEAM
Mónica Ferraz
Joana Villas
Pedro Ribeiro
TIME
2023/2024
PRODUCT
Best Wallet Airdrop
Metrics
Business
Helped drive growth as Best Wallet surpassed 350K+ users
15% user growth attributed to referral Quests
30% uplift in wallet downloads via Airdrop traffic
Increased visibility and anticipation around the $BEST token pre-launch
Users
Over 5 million points earned in the first 3 weeks
70% Quest completion rate among registered users
10K+ daily user actions tracked across X (Twitter) and Discord
4.6/5 average rating in post-campaign feedback surveys
Metrics
Business
Helped drive growth as Best Wallet surpassed 350K+ users
15% user growth attributed to referral Quests
30% uplift in wallet downloads via Airdrop traffic
Increased visibility and anticipation around the $BEST token pre-launch
Users
Over 5 million points earned in the first 3 weeks
70% Quest completion rate among registered users
10K+ daily user actions tracked across X (Twitter) and Discord
4.6/5 average rating in post-campaign feedback surveys
Metrics
Business
Helped drive growth as Best Wallet surpassed 350K+ users
15% user growth attributed to referral Quests
30% uplift in wallet downloads via Airdrop traffic
Increased visibility and anticipation around the $BEST token pre-launch
Users
Over 5 million points earned in the first 3 weeks
70% Quest completion rate among registered users
10K+ daily user actions tracked across X (Twitter) and Discord
4.6/5 average rating in post-campaign feedback surveys
Introdution
The Best Wallet Airdrop was a strategic campaign to distribute $BEST tokens to early supporters through simple community-driven tasks. My role as UX/UI Designer was to create an engaging, easy-to-use website where users could register, complete Quests, track their progress, and invite others, all with the goal of collecting points that would later convert to $BEST. The design focused on making the campaign transparent, gamified, and rewarding, helping the product scale to hundreds of thousands of users.
The campaign has since ended after completing its first season.
Introdution
The Best Wallet Airdrop was a strategic campaign to distribute $BEST tokens to early supporters through simple community-driven tasks. My role as UX/UI Designer was to create an engaging, easy-to-use website where users could register, complete Quests, track their progress, and invite others, all with the goal of collecting points that would later convert to $BEST. The design focused on making the campaign transparent, gamified, and rewarding, helping the product scale to hundreds of thousands of users.
The campaign has since ended after completing its first season.
Introdution
The Best Wallet Airdrop was a strategic campaign to distribute $BEST tokens to early supporters through simple community-driven tasks. My role as UX/UI Designer was to create an engaging, easy-to-use website where users could register, complete Quests, track their progress, and invite others, all with the goal of collecting points that would later convert to $BEST. The design focused on making the campaign transparent, gamified, and rewarding, helping the product scale to hundreds of thousands of users.
The campaign has since ended after completing its first season.
Research & Synthesis
To kick off, I reviewed popular airdrop mechanisms in the crypto space and studied gamification strategies that increased retention and clarity. I worked closely with internal stakeholders to understand community behaviors and ran early feedback loops with existing Best Wallet users. Insights showed users valued clear progression, task transparency, and rewards that felt tangible and fair. These findings shaped both the structure and tone of the platform.
Research & Synthesis
To kick off, I reviewed popular airdrop mechanisms in the crypto space and studied gamification strategies that increased retention and clarity. I worked closely with internal stakeholders to understand community behaviors and ran early feedback loops with existing Best Wallet users. Insights showed users valued clear progression, task transparency, and rewards that felt tangible and fair. These findings shaped both the structure and tone of the platform.
Research & Synthesis
To kick off, I reviewed popular airdrop mechanisms in the crypto space and studied gamification strategies that increased retention and clarity. I worked closely with internal stakeholders to understand community behaviors and ran early feedback loops with existing Best Wallet users. Insights showed users valued clear progression, task transparency, and rewards that felt tangible and fair. These findings shaped both the structure and tone of the platform.
Feature Development
Alongside Product and Marketing, we mapped out key user journeys, from sign-up to final reward distribution. We defined the Quest types, point logic, and referral structure. A few UX goals guided the feature set: onboarding should be fast, daily engagement should be encouraged, and user actions should feel meaningful. We also introduced content that explained the $BEST token’s future utility, motivating users to participate beyond the campaign.
Feature Development
Alongside Product and Marketing, we mapped out key user journeys, from sign-up to final reward distribution. We defined the Quest types, point logic, and referral structure. A few UX goals guided the feature set: onboarding should be fast, daily engagement should be encouraged, and user actions should feel meaningful. We also introduced content that explained the $BEST token’s future utility, motivating users to participate beyond the campaign.
Feature Development
Alongside Product and Marketing, we mapped out key user journeys, from sign-up to final reward distribution. We defined the Quest types, point logic, and referral structure. A few UX goals guided the feature set: onboarding should be fast, daily engagement should be encouraged, and user actions should feel meaningful. We also introduced content that explained the $BEST token’s future utility, motivating users to participate beyond the campaign.
Design
I designed the full Airdrop experience, making sure the structure guided users smoothly through the process of joining, completing tasks, and tracking rewards. Key UI elements included:
Onboarding flows with progressive disclosure and embedded tips
Quests dashboard with task types clearly segmented (daily, one-time, social)
Visual feedback like green CTA states, tags for completed tasks, and progress summaries
A dedicated reward tracker for transparency on how points translated to $BEST
To make the experience fun and sticky, I introduced gamified elements like streaks, tags, and leaderboards. The design also highlighted long-term token benefits like staking, governance, and reduced transaction fees.
Design
I designed the full Airdrop experience, making sure the structure guided users smoothly through the process of joining, completing tasks, and tracking rewards. Key UI elements included:
Onboarding flows with progressive disclosure and embedded tips
Quests dashboard with task types clearly segmented (daily, one-time, social)
Visual feedback like green CTA states, tags for completed tasks, and progress summaries
A dedicated reward tracker for transparency on how points translated to $BEST
To make the experience fun and sticky, I introduced gamified elements like streaks, tags, and leaderboards. The design also highlighted long-term token benefits like staking, governance, and reduced transaction fees.
Design
I designed the full Airdrop experience, making sure the structure guided users smoothly through the process of joining, completing tasks, and tracking rewards. Key UI elements included:
Onboarding flows with progressive disclosure and embedded tips
Quests dashboard with task types clearly segmented (daily, one-time, social)
Visual feedback like green CTA states, tags for completed tasks, and progress summaries
A dedicated reward tracker for transparency on how points translated to $BEST
To make the experience fun and sticky, I introduced gamified elements like streaks, tags, and leaderboards. The design also highlighted long-term token benefits like staking, governance, and reduced transaction fees.
Usability Validation
Usability testing started early and continued after launch. Initial tests revealed some friction in progress tracking and action validation. Based on this, we introduced several changes:
Warning messages were placed in the Leaderboard and Quest sections to explain update timings and reduce confusion.
A new "One-Time Rewards" board showed how many Quests a user had completed and the total points earned from them.
We implemented Dynamic Quest buttons, allowing users to manually confirm completed Quests. Recognized Quests were auto-removed from the list, and CTAs turned green upon selection.
After launch, we continued improving the UX. We added a registration warning to help users troubleshoot X (Twitter) connection issues and introduced a video tutorial CTA for onboarding clarity. These updates reduced support requests and helped boost overall user satisfaction.
Usability Validation
Usability testing started early and continued after launch. Initial tests revealed some friction in progress tracking and action validation. Based on this, we introduced several changes:
Warning messages were placed in the Leaderboard and Quest sections to explain update timings and reduce confusion.
A new "One-Time Rewards" board showed how many Quests a user had completed and the total points earned from them.
We implemented Dynamic Quest buttons, allowing users to manually confirm completed Quests. Recognized Quests were auto-removed from the list, and CTAs turned green upon selection.
After launch, we continued improving the UX. We added a registration warning to help users troubleshoot X (Twitter) connection issues and introduced a video tutorial CTA for onboarding clarity. These updates reduced support requests and helped boost overall user satisfaction.
Usability Validation
Usability testing started early and continued after launch. Initial tests revealed some friction in progress tracking and action validation. Based on this, we introduced several changes:
Warning messages were placed in the Leaderboard and Quest sections to explain update timings and reduce confusion.
A new "One-Time Rewards" board showed how many Quests a user had completed and the total points earned from them.
We implemented Dynamic Quest buttons, allowing users to manually confirm completed Quests. Recognized Quests were auto-removed from the list, and CTAs turned green upon selection.
After launch, we continued improving the UX. We added a registration warning to help users troubleshoot X (Twitter) connection issues and introduced a video tutorial CTA for onboarding clarity. These updates reduced support requests and helped boost overall user satisfaction.
WORK
Case Studies
From crypto wallets to wellness brands, these case studies show how I bring clarity and consistency to every design challenge, across digital products, identities, and systems.
WORK
Case Studies
From crypto wallets to wellness brands, these case studies show how I bring clarity and consistency to every design challenge, across digital products, identities, and systems.
WORK
Case Studies
From crypto wallets to wellness brands, these case studies show how I bring clarity and consistency to every design challenge, across digital products, identities, and systems.
Thanks
Thanks for stopping by and checking out my work.
© 2025 All rights reserved.
Thanks
Thanks for stopping by and checking out my work.
© 2025 All rights reserved.
Thanks
Thanks for stopping by and checking out my work.
© 2025 All rights reserved.