PROJECTS
Refining the Best Wallet Logo for Clarity and Impact
Workflow
Introduction
Challenge
Research
Concept
Design Process
Outcome
TEAM
Mónica Ferraz
Joana Villas
TIME
2025
PRODUCT
Best Wallet Brand
Introduction
Best Wallet is a fast-growing non-custodial crypto wallet. The original logo was created early in the project and soon became inconsistent across platforms, appearing differently on landing pages, the app, social media, newsletters, and other digital communications.
The goal was not to redesign the logo completely, but to improve it, making it stronger, more consistent, and adaptable.
Introduction
Best Wallet is a fast-growing non-custodial crypto wallet. The original logo was created early in the project and soon became inconsistent across platforms, appearing differently on landing pages, the app, social media, newsletters, and other digital communications.
The goal was not to redesign the logo completely, but to improve it, making it stronger, more consistent, and adaptable.
Introduction
Best Wallet is a fast-growing non-custodial crypto wallet. The original logo was created early in the project and soon became inconsistent across platforms, appearing differently on landing pages, the app, social media, newsletters, and other digital communications.
The goal was not to redesign the logo completely, but to improve it, making it stronger, more consistent, and adaptable.
Challenge
The logo was often used incorrectly: wrong font, spacing issues, and inconsistent proportions. Stakeholders said it lacked presence, it didn’t "shine" or stand out. A design team (not focused on branding) tried to improve it, but the updated version had visual flaws:
It looked blurry
Low contrast made it hard to see
Fine details got lost
It was unreadable at small sizes
Challenge
The logo was often used incorrectly: wrong font, spacing issues, and inconsistent proportions. Stakeholders said it lacked presence, it didn’t "shine" or stand out. A design team (not focused on branding) tried to improve it, but the updated version had visual flaws:
It looked blurry
Low contrast made it hard to see
Fine details got lost
It was unreadable at small sizes
Challenge
The logo was often used incorrectly: wrong font, spacing issues, and inconsistent proportions. Stakeholders said it lacked presence, it didn’t "shine" or stand out. A design team (not focused on branding) tried to improve it, but the updated version had visual flaws:
It looked blurry
Low contrast made it hard to see
Fine details got lost
It was unreadable at small sizes
Research
I reviewed how the logo was used in real situations, landing pages, app screens, socials, and identified the key issues. I also benchmarked similar Web3 products to understand what worked and what didn’t in this space.
Research
I reviewed how the logo was used in real situations, landing pages, app screens, socials, and identified the key issues. I also benchmarked similar Web3 products to understand what worked and what didn’t in this space.
Research
I reviewed how the logo was used in real situations, landing pages, app screens, socials, and identified the key issues. I also benchmarked similar Web3 products to understand what worked and what didn’t in this space.
Concept
The goal was to create a stronger, clearer logo that could:
Be easily recognized
Look sharp across all screen sizes
Keep the essence of the brand while improving usability and consistency
Concept
The goal was to create a stronger, clearer logo that could:
Be easily recognized
Look sharp across all screen sizes
Keep the essence of the brand while improving usability and consistency
Concept
The goal was to create a stronger, clearer logo that could:
Be easily recognized
Look sharp across all screen sizes
Keep the essence of the brand while improving usability and consistency
Design Process
I worked on top of the latest version of the logo, refining shapes, improving spacing, and boosting contrast. Adjustments were made to ensure clarity, sharpness, and balance, both in color and proportion.
Applications
The new logo now works consistently across:
Website and mobile app
Social media
Newsletters
Presentations and internal docs
Light and dark backgrounds
Mockups show its performance in small and large sizes.
Design Process
I worked on top of the latest version of the logo, refining shapes, improving spacing, and boosting contrast. Adjustments were made to ensure clarity, sharpness, and balance, both in color and proportion.
Applications
The new logo now works consistently across:
Website and mobile app
Social media
Newsletters
Presentations and internal docs
Light and dark backgrounds
Mockups show its performance in small and large sizes.
Design Process
I worked on top of the latest version of the logo, refining shapes, improving spacing, and boosting contrast. Adjustments were made to ensure clarity, sharpness, and balance, both in color and proportion.
Applications
The new logo now works consistently across:
Website and mobile app
Social media
Newsletters
Presentations and internal docs
Light and dark backgrounds
Mockups show its performance in small and large sizes.
Outcome
The new logo received positive feedback from all departments. Stakeholders said it finally had the presence they were looking for. It’s now easier to apply and always looks sharp.
The updated version is now being gradually rolled out across all touchpoints.
Outcome
The new logo received positive feedback from all departments. Stakeholders said it finally had the presence they were looking for. It’s now easier to apply and always looks sharp.
The updated version is now being gradually rolled out across all touchpoints.
Outcome
The new logo received positive feedback from all departments. Stakeholders said it finally had the presence they were looking for. It’s now easier to apply and always looks sharp.
The updated version is now being gradually rolled out across all touchpoints.
WORK
Case Studies
From crypto wallets to wellness brands, these case studies show how I bring clarity and consistency to every design challenge, across digital products, identities, and systems.
WORK
Case Studies
From crypto wallets to wellness brands, these case studies show how I bring clarity and consistency to every design challenge, across digital products, identities, and systems.
WORK
Case Studies
From crypto wallets to wellness brands, these case studies show how I bring clarity and consistency to every design challenge, across digital products, identities, and systems.
Thanks
Thanks for stopping by and checking out my work.
© 2025 All rights reserved.
Thanks
Thanks for stopping by and checking out my work.
© 2025 All rights reserved.
Thanks
Thanks for stopping by and checking out my work.
© 2025 All rights reserved.