PROJECTS
Refining the Best Wallet Logo for Clarity and Impact
Workflow
Introduction
Research
Design Process
Applications
Outcome
TEAM
Mónica Ferraz
TIME
2025
PRODUCT
Best Wallet Brand
Introduction
Best Wallet's logo was created early in the product's life and was never fully standardised. By the time the app had grown significantly, the logo was appearing inconsistently across platforms, with wrong fonts, incorrect spacing, and varying proportions depending on where it was applied.
A previous attempt to address this by a team without a branding background produced a version with new problems: low contrast, blurred details, and poor legibility at small sizes. The brief I received was not to redesign the logo from scratch, but to fix what existed and make it work reliably across every touchpoint.
Introduction
Best Wallet's logo was created early in the product's life and was never fully standardised. By the time the app had grown significantly, the logo was appearing inconsistently across platforms, with wrong fonts, incorrect spacing, and varying proportions depending on where it was applied.
A previous attempt to address this by a team without a branding background produced a version with new problems: low contrast, blurred details, and poor legibility at small sizes. The brief I received was not to redesign the logo from scratch, but to fix what existed and make it work reliably across every touchpoint.
Introduction
Best Wallet's logo was created early in the product's life and was never fully standardised. By the time the app had grown significantly, the logo was appearing inconsistently across platforms, with wrong fonts, incorrect spacing, and varying proportions depending on where it was applied.
A previous attempt to address this by a team without a branding background produced a version with new problems: low contrast, blurred details, and poor legibility at small sizes. The brief I received was not to redesign the logo from scratch, but to fix what existed and make it work reliably across every touchpoint.
Research
I started by auditing how the logo was being used across landing pages, the app, social media, and newsletters, documenting where it broke down and why. I also benchmarked logo systems from comparable Web3 products to understand what made them hold up across different contexts and sizes.
Two consistent failure points emerged: the icon lost definition at small sizes, and the logo as a whole lacked the visual weight to hold its own against busy backgrounds. These findings defined the scope of the refinement.
Research
I started by auditing how the logo was being used across landing pages, the app, social media, and newsletters, documenting where it broke down and why. I also benchmarked logo systems from comparable Web3 products to understand what made them hold up across different contexts and sizes.
Two consistent failure points emerged: the icon lost definition at small sizes, and the logo as a whole lacked the visual weight to hold its own against busy backgrounds. These findings defined the scope of the refinement.
Research
I started by auditing how the logo was being used across landing pages, the app, social media, and newsletters, documenting where it broke down and why. I also benchmarked logo systems from comparable Web3 products to understand what made them hold up across different contexts and sizes.
Two consistent failure points emerged: the icon lost definition at small sizes, and the logo as a whole lacked the visual weight to hold its own against busy backgrounds. These findings defined the scope of the refinement.
Design Process
I worked from the most recent version of the logo, refining rather than replacing. The icon shape was tightened to improve definition at small sizes. Contrast was increased so the logo reads clearly on both light and dark backgrounds. Proportions between the icon and wordmark were rebalanced for better visual weight.
The unsuccessful intermediate version, which had introduced a gold border treatment that read as heavy and unresolved, was used as a reference for what to avoid. The final version retains the character of the original while resolving the technical and visual problems that had accumulated.
A set of brand guidelines was produced alongside the logo, covering standard, monochrome, vertical, and horizontal variations, usage across light and dark backgrounds, and a colour palette to support consistent application across social media and communications.
Design Process
I worked from the most recent version of the logo, refining rather than replacing. The icon shape was tightened to improve definition at small sizes. Contrast was increased so the logo reads clearly on both light and dark backgrounds. Proportions between the icon and wordmark were rebalanced for better visual weight.
The unsuccessful intermediate version, which had introduced a gold border treatment that read as heavy and unresolved, was used as a reference for what to avoid. The final version retains the character of the original while resolving the technical and visual problems that had accumulated.
A set of brand guidelines was produced alongside the logo, covering standard, monochrome, vertical, and horizontal variations, usage across light and dark backgrounds, and a colour palette to support consistent application across social media and communications.
Design Process
I worked from the most recent version of the logo, refining rather than replacing. The icon shape was tightened to improve definition at small sizes. Contrast was increased so the logo reads clearly on both light and dark backgrounds. Proportions between the icon and wordmark were rebalanced for better visual weight.
The unsuccessful intermediate version, which had introduced a gold border treatment that read as heavy and unresolved, was used as a reference for what to avoid. The final version retains the character of the original while resolving the technical and visual problems that had accumulated.
A set of brand guidelines was produced alongside the logo, covering standard, monochrome, vertical, and horizontal variations, usage across light and dark backgrounds, and a colour palette to support consistent application across social media and communications.
Applications
The refined logo is now applied consistently across the app, website, App Store listing, social media profiles, newsletters, and internal documents. Mockups show its performance across screen sizes and contexts, from the app welcome screen to desktop and mobile web to social media profiles on Instagram and X.
Applications
The refined logo is now applied consistently across the app, website, App Store listing, social media profiles, newsletters, and internal documents. Mockups show its performance across screen sizes and contexts, from the app welcome screen to desktop and mobile web to social media profiles on Instagram and X.
Applications
The refined logo is now applied consistently across the app, website, App Store listing, social media profiles, newsletters, and internal documents. Mockups show its performance across screen sizes and contexts, from the app welcome screen to desktop and mobile web to social media profiles on Instagram and X.
Outcome
The logo was adopted across all departments without revision requests, which had not been the case with previous versions. Stakeholders confirmed it had the presence the brand needed. The updated version is being rolled out progressively across all touchpoints, with the brand guidelines serving as the reference for all teams applying it.
Outcome
The logo was adopted across all departments without revision requests, which had not been the case with previous versions. Stakeholders confirmed it had the presence the brand needed. The updated version is being rolled out progressively across all touchpoints, with the brand guidelines serving as the reference for all teams applying it.
Outcome
The logo was adopted across all departments without revision requests, which had not been the case with previous versions. Stakeholders confirmed it had the presence the brand needed. The updated version is being rolled out progressively across all touchpoints, with the brand guidelines serving as the reference for all teams applying it.
WORK
Case Studies
Six case studies across crypto wallets, design systems, brand identity, and web products. The work ranges from feature UX to full brand restructures, with a consistent focus on clarity, scalability, and detail.
WORK
Case Studies
Six case studies across crypto wallets, design systems, brand identity, and web products. The work ranges from feature UX to full brand restructures, with a consistent focus on clarity, scalability, and detail.
WORK
Case Studies
Six case studies across crypto wallets, design systems, brand identity, and web products. The work ranges from feature UX to full brand restructures, with a consistent focus on clarity, scalability, and detail.
Thanks
Thanks for taking the time to look at my work.
© 2026 All rights reserved.
Thanks
Thanks for taking the time to look at my work.
© 2026 All rights reserved.
Thanks
Thanks for taking the time to look at my work.
© 2025 All rights reserved.