PROJECTS
Feature Driving Growth. Upcoming Tokens in Best Wallet
Feature Driving Growth. Upcoming Tokens in Best Wallet
Feature Driving Growth. Upcoming Tokens in Best Wallet
Workflow
Introduction
Feature Development
Synthesis
Design
Usability Validation
TEAM
Mónica Ferraz
Bruno Alves
Gergana Ivanova
Nick Guidez
Joana Villas
TIME
2024/2025
PRODUCT
Metrics
Business
Became one of the app’s strongest revenue drivers.
Helped scale Best Wallet to over 350k users.
Significant growth in token purchase activity.
Increased in-app engagement.
Users
Improved trust through clearer project visuals and info.
Easier discovery with visual tags.
More control through clear tracking and timely notifications.
Higher satisfaction with end-to-end in-app experience.
Metrics
Business
Became one of the app’s strongest revenue drivers.
Helped scale Best Wallet to over 350k users.
Significant growth in token purchase activity.
Increased in-app engagement.
Users
Improved trust through clearer project visuals and info.
Easier discovery with visual tags.
More control through clear tracking and timely notifications.
Higher satisfaction with end-to-end in-app experience.
Metrics
Business
Became one of the app’s strongest revenue drivers.
Helped scale Best Wallet to over 350k users.
Significant growth in token purchase activity.
Increased in-app engagement.
Users
Improved trust through clearer project visuals and info.
Easier discovery with visual tags.
More control through clear tracking and timely notifications.
Higher satisfaction with end-to-end in-app experience.
Introdution
Upcoming Tokens is a key feature in Best Wallet that allows users to discover and buy early-stage crypto tokens, including pre-launch and fair-launch, directly in the app. These projects often offer exclusive discounts before going live on the blockchain. Each featured project includes an info page with clear tokenomics, milestones, and roadmap. Users can buy with crypto or bank cards, track balances, and claim tokens, all within Best Wallet.
Introdution
Upcoming Tokens is a key feature in Best Wallet that allows users to discover and buy early-stage crypto tokens, including pre-launch and fair-launch, directly in the app. These projects often offer exclusive discounts before going live on the blockchain. Each featured project includes an info page with clear tokenomics, milestones, and roadmap. Users can buy with crypto or bank cards, track balances, and claim tokens, all within Best Wallet.
Introdution
Upcoming Tokens is a key feature in Best Wallet that allows users to discover and buy early-stage crypto tokens, including pre-launch and fair-launch, directly in the app. These projects often offer exclusive discounts before going live on the blockchain. Each featured project includes an info page with clear tokenomics, milestones, and roadmap. Users can buy with crypto or bank cards, track balances, and claim tokens, all within Best Wallet.
Feature Development
Upcoming Tokens was created from scratch as a new in-app feature, offering users direct access to early-stage crypto projects without leaving the app.
Feature Development
Upcoming Tokens was created from scratch as a new in-app feature, offering users direct access to early-stage crypto projects without leaving the app.
Feature Development
Upcoming Tokens was created from scratch as a new in-app feature, offering users direct access to early-stage crypto projects without leaving the app.
Synthesis
User feedback and data collected after launch revealed the need for:
Clearer project information
Stronger visual hierarchy
Easier discovery
Improved trust indicators
Synthesis
User feedback and data collected after launch revealed the need for:
Clearer project information
Stronger visual hierarchy
Easier discovery
Improved trust indicators
Synthesis
User feedback and data collected after launch revealed the need for:
Clearer project information
Stronger visual hierarchy
Easier discovery
Improved trust indicators
Design
My role focused on the Upcoming Tokens Section and the Project Info Pages, with continuous improvements based on real user behavior.
Section Improvements
Ongoing feature updates based on user feedback:
Visual Tags: Added indicators such as "New", "Popular", "Exclusive", or "Ending Soon" to help users scan and compare projects faster.
Tag System Evolution: New tags (in development) will indicate on which blockchain (e.g., Ethereum, Solana) the project is available.
Info Page Enhancements
"Key Info" section was redesigned with a stronger visual hierarchy and custom icons to highlight essential project details.
"Roadmap" section was improved with new icons that clearly show which milestones are completed or pending.
Design
My role focused on the Upcoming Tokens Section and the Project Info Pages, with continuous improvements based on real user behavior.
Section Improvements
Ongoing feature updates based on user feedback:
Visual Tags: Added indicators such as "New", "Popular", "Exclusive", or "Ending Soon" to help users scan and compare projects faster
Tag System Evolution: New tags (in development) will show accepted payment tokens like ETH or SOL
Info Page Enhancements
"Key Info" section was redesigned with a stronger visual hierarchy and custom icons to highlight essential project details
"Roadmap" section was improved with new icons that clearly show which milestones are completed or pending
Design
My role focused on the Upcoming Tokens Section and the Project Info Pages, with continuous improvements based on real user behavior.
Section Improvements
Ongoing feature updates based on user feedback:
Visual Tags: Added indicators such as "New", "Popular", "Exclusive", or "Ending Soon" to help users scan and compare projects faster.
Tag System Evolution: New tags (in development) will indicate on which blockchain (e.g., Ethereum, Solana) the project is available.
Info Page Enhancements
"Key Info" section was redesigned with a stronger visual hierarchy and custom icons to highlight essential project details.
"Roadmap" section was improved with new icons that clearly show which milestones are completed or pending.
Usability Validation
User feedback and data were continuously monitored post-launch.
Ongoing improvements were made based on real usage patterns and reported friction points.
Usability Validation
User feedback and data were continuously monitored post-launch.
Ongoing improvements were made based on real usage patterns and reported friction points.
Usability Validation
User feedback and data were continuously monitored post-launch.
Ongoing improvements were made based on real usage patterns and reported friction points.
WORK
Case Studies
From crypto wallets to wellness brands, these case studies show how I bring clarity and consistency to every design challenge, across digital products, identities, and systems.
WORK
Case Studies
From crypto wallets to wellness brands, these case studies show how I bring clarity and consistency to every design challenge, across digital products, identities, and systems.
WORK
Case Studies
From crypto wallets to wellness brands, these case studies show how I bring clarity and consistency to every design challenge, across digital products, identities, and systems.
Tanks
Thanks for stopping by and checking out my work.
© 2025 All rights reserved.
Tanks
Thanks for stopping by and checking out my work.
© 2025 All rights reserved.
Tanks
Thanks for stopping by and checking out my work.
© 2025 All rights reserved.