PROJECTS
Feature Driving Growth. Upcoming Tokens in Best Wallet
Feature Driving Growth. Upcoming Tokens in Best Wallet
Feature Driving Growth. Upcoming Tokens in Best Wallet
Workflow
Introduction
Research & Synthesis
Feature Development
Design
Usability Validation
TEAM
Mónica Ferraz
Bruno Alves
Gergana Ivanova
Nick Guidez
Joana Villas
TIME
2024/2025
PRODUCT
Metrics
Business
Grew Best Wallet to 350k+ users with Upcoming Tokens
Increased token purchases by 50% in 3 months
Boosted transaction volume and engagement by 25%
Cut support requests by 30% through clearer UX
Users
92% found tokens easier to discover and buy
80% claimed tokens smoothly in-app
Improved trust with clear info and notifications
Increased feature engagement time by 25%
Metrics
Business
Grew Best Wallet to 350k+ users with Upcoming Tokens
Increased token purchases by 50% in 3 months
Boosted transaction volume and engagement by 25%
Cut support requests by 30% through clearer UX
Users
92% found tokens easier to discover and buy
80% claimed tokens smoothly in-app
Improved trust with clear info and notifications
Increased feature engagement time by 25%
Metrics
Business
Grew Best Wallet to 350k+ users with Upcoming Tokens
Increased token purchases by 50% in 3 months
Boosted transaction volume and engagement by 25%
Cut support requests by 30% through clearer UX
Users
92% found tokens easier to discover and buy
80% claimed tokens smoothly in-app
Improved trust with clear info and notifications
Increased feature engagement time by 25%
Introdution
Upcoming Tokens is Best Wallet’s key growth feature that lets users discover, buy, track, and claim exclusive early-stage crypto tokens, all within the app. It removes traditional buying complexities and offers clear project information, transparent fees, and easy tracking. This feature became the primary driver of Best Wallet’s rapid user growth to over 350,000 users, boosting transaction activity and user engagement.
Introdution
Upcoming Tokens is Best Wallet’s key growth feature that lets users discover, buy, track, and claim exclusive early-stage crypto tokens, all within the app. It removes traditional buying complexities and offers clear project information, transparent fees, and easy tracking. This feature became the primary driver of Best Wallet’s rapid user growth to over 350,000 users, boosting transaction activity and user engagement.
Introdution
Upcoming Tokens is Best Wallet’s key growth feature that lets users discover, buy, track, and claim exclusive early-stage crypto tokens, all within the app. It removes traditional buying complexities and offers clear project information, transparent fees, and easy tracking. This feature became the primary driver of Best Wallet’s rapid user growth to over 350,000 users, boosting transaction activity and user engagement.
Research & Synthesis
Collected and analyzed user feedback and data post-launch to identify pain points like unclear info and discovery issues. Prioritized improvements to boost usability and trust.
Research & Synthesis
Collected and analyzed user feedback and data post-launch to identify pain points like unclear info and discovery issues. Prioritized improvements to boost usability and trust.
Research & Synthesis
Collected and analyzed user feedback and data post-launch to identify pain points like unclear info and discovery issues. Prioritized improvements to boost usability and trust.
Feature Development
The Upcoming Tokens feature was built from the ground up to enable seamless, direct access to early-stage crypto projects within the app. After launch, user feedback and analytics revealed opportunities to improve usability and trust, driving key feature updates.
Defined and prioritized essential functionalities and enhancements based on user insights and data analysis.
Planned and implemented new visual tags such as “New,” “Popular,” and “Exclusive” to speed up project discovery.
Initiated a comprehensive redesign of project info pages, improving visual hierarchy and clarity of key details and roadmap milestones.
Developed a roadmap for expanding the tag system to include blockchain availability indicators (e.g., Ethereum, Solana), enhancing transparency.
Feature Development
The Upcoming Tokens feature was built from the ground up to enable seamless, direct access to early-stage crypto projects within the app. After launch, user feedback and analytics revealed opportunities to improve usability and trust, driving key feature updates.
Defined and prioritized essential functionalities and enhancements based on user insights and data analysis.
Planned and implemented new visual tags such as “New,” “Popular,” and “Exclusive” to speed up project discovery.
Initiated a comprehensive redesign of project info pages, improving visual hierarchy and clarity of key details and roadmap milestones.
Developed a roadmap for expanding the tag system to include blockchain availability indicators (e.g., Ethereum, Solana), enhancing transparency.
Feature Development
The Upcoming Tokens feature was built from the ground up to enable seamless, direct access to early-stage crypto projects within the app. After launch, user feedback and analytics revealed opportunities to improve usability and trust, driving key feature updates.
Defined and prioritized essential functionalities and enhancements based on user insights and data analysis.
Planned and implemented new visual tags such as “New,” “Popular,” and “Exclusive” to speed up project discovery.
Initiated a comprehensive redesign of project info pages, improving visual hierarchy and clarity of key details and roadmap milestones.
Developed a roadmap for expanding the tag system to include blockchain availability indicators (e.g., Ethereum, Solana), enhancing transparency.
Design
I focused on translating product goals and user feedback into clear, intuitive, and user-friendly designs. Continuous refinements were made to the Upcoming Tokens section and Project Info Pages to boost clarity, build trust, and improve ease of use.
Designed visual tags and custom iconography that improved users’ ability to scan and compare projects efficiently.
Redesigned the “Key Info” and “Roadmap” sections with a stronger visual hierarchy and distinct icons for better user comprehension.
Created mobile-friendly layouts with smooth navigation to ensure a seamless user experience across devices.
Iterated design solutions informed by real user behavior and usability testing to minimize friction and increase engagement.
Design
I focused on translating product goals and user feedback into clear, intuitive, and user-friendly designs. Continuous refinements were made to the Upcoming Tokens section and Project Info Pages to boost clarity, build trust, and improve ease of use.
Designed visual tags and custom iconography that improved users’ ability to scan and compare projects efficiently.
Redesigned the “Key Info” and “Roadmap” sections with a stronger visual hierarchy and distinct icons for better user comprehension.
Created mobile-friendly layouts with smooth navigation to ensure a seamless user experience across devices.
Iterated design solutions informed by real user behavior and usability testing to minimize friction and increase engagement.
Design
I focused on translating product goals and user feedback into clear, intuitive, and user-friendly designs. Continuous refinements were made to the Upcoming Tokens section and Project Info Pages to boost clarity, build trust, and improve ease of use.
Designed visual tags and custom iconography that improved users’ ability to scan and compare projects efficiently.
Redesigned the “Key Info” and “Roadmap” sections with a stronger visual hierarchy and distinct icons for better user comprehension.
Created mobile-friendly layouts with smooth navigation to ensure a seamless user experience across devices.
Iterated design solutions informed by real user behavior and usability testing to minimize friction and increase engagement.
Usability Validation
Monitored user feedback and behavior continuously. Used data insights to make ongoing improvements, reducing friction and increasing engagement.
*Some details of this project are under NDA and can't be shared here. I’d be glad to discuss them further in a private setting.
Usability Validation
Monitored user feedback and behavior continuously. Used data insights to make ongoing improvements, reducing friction and increasing engagement.
*Some details of this project are under NDA and can't be shared here. I’d be glad to discuss them further in a private setting.
Usability Validation
Monitored user feedback and behavior continuously. Used data insights to make ongoing improvements, reducing friction and increasing engagement.
*Some details of this project are under NDA and can't be shared here. I’d be glad to discuss them further in a private setting.
WORK
Case Studies
From crypto wallets to wellness brands, these case studies show how I bring clarity and consistency to every design challenge, across digital products, identities, and systems.
WORK
Case Studies
From crypto wallets to wellness brands, these case studies show how I bring clarity and consistency to every design challenge, across digital products, identities, and systems.
WORK
Case Studies
From crypto wallets to wellness brands, these case studies show how I bring clarity and consistency to every design challenge, across digital products, identities, and systems.
Thanks
Thanks for stopping by and checking out my work.
© 2025 All rights reserved.
Thanks
Thanks for stopping by and checking out my work.
© 2025 All rights reserved.
Thanks
Thanks for stopping by and checking out my work.
© 2025 All rights reserved.